Showing posts with label Filet o' Fish. Show all posts
Showing posts with label Filet o' Fish. Show all posts

Wednesday, May 28, 2008

Filet o' Fish global homogeny (or lack of)

I'm not a big fan of McDonald's but from time to time (drunk or starving, or both ) have been known to partake of their corporate cornucopia of processed products. One thing that fascinates me with global corporations like McD, is their painstaking recreation of all products globally , whether the meat, bread etc be locally sourced or not, the end product in China, Brazil and Russia is identical to Cowtown, USA. Yesterday I found myself in the middle of the Champagne region hungry and dropped by the local Golden Arches for a Filet o' Fish, and was given this:


No cheese, no tartar sauce, just fish and ketchup, surely some mistake!


No..... product served exactly as it should be (in France..)


The REAL DEAL


I thought that they had been mistaken in giving me a sandwich with no cheese or tartar sauce, but upon seeing the packaging, the sandwich was intended to be exactly this way. I'm confused, because although I know they adapt to local markets, this is one of their "core products" that never changes. Waiting for their press office to explain, I'm really intrigued

**VERDICT** Just received a (very serious) e-mail from McDonald's press, who inform me that I was served a "McFish" , a variation of the Filet but without the tartar and cheese, exactly as described. It was a sandwich conceived for the Happy Meal, to replace the nuggets. So it appears I was served the wrong sandwich....