I should have seen this coming a mile away. . I can just imagine those corporate eggheads at Hyatt ground zero saying to themselves, 'How could we possible offer more service?' ie , give hopped up, pain-in-the-ass clients even more ways to spend their time in complete verbal masturbation with hotel staff, in order to avoid the wide-eyed, middle of the night terror of not having that perfectly organized hotel trip.
Then again, maybe it's genius.