Wednesday, March 06, 2013

"Serious" writing

A funny thing happened to me. I've never really put much time, effort or thought into this blog, and have been surprised at the amount of attention I've received from people quite serious about their Paris restaurants. Maybe it's the "insider" angle, my general snarkiness (which is pretty absent in most other blogs here) or the fact that I work for a famous and fortunate clientelle in my day job. I've never considered this form of communication as anything other than a venting of my restaurant obsession (it started as a way to placate my friends who were tearing their hair out as I repeated experiences in this or that hot new place).

So it's a bit strange that, now working on a very serious project that involves writing, that the only way that I've been able to break down a block I've been having for some time, is to pretend that I am writing it up on a blog. A way to trick my mind into believing that this is fun and not serious and not grown up and mature. My brain seems to hate serious writing.

But pretending has been helping me turn out some pretty cool copy.


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